
Perforated Pebax plate
Where the Alma runs a solid plate, the Cambie softens and perforates it. You get engineered stiffness at toe-off and natural flex everywhere else — more forgiving, more flexible, same propulsion.


Presale live
The softest ride we’ve ever built — and it still rides like a Hettas. Same VeloPropulsion™ system as the Alma, with a perforated Pebax plate for structure at toe-off and flex everywhere else.
Photography — Beth Whitehead



Three colourways
Purple Haze
$218
Pre-order in Purple Haze
From the wear test
We worked with real runners to get feedback on the Cambie. Here is what they had to say.
The perfect amount of cushioning that my knees aren't sore after a run while getting them use to impact for longer distances.
I'm such a big fan of the Cambies! They're a super versatile shoe that I used for daily training, and love how they feel stable but also super light.
I would buy these shoes multiple times over! The Cambies were very comfortable and honestly fit my feet better than any other runners I have tried.
Why it rides different
The Cambie shares the Alma Cruise's foam density and the same VeloPropulsion™ system. What changed is the plate.

Where the Alma runs a solid plate, the Cambie softens and perforates it. You get engineered stiffness at toe-off and natural flex everywhere else — more forgiving, more flexible, same propulsion.

Shaped for a women’s forefoot rather than graded down from a men’s mould. The toe box gives where your foot spreads and holds where it shouldn’t.

Built for the unglamorous miles — recovery runs, daily mileage, walks. CPU rather than plain rubber, so it lasts longer and grips better.

“They loved the ride. They wanted more cushion for the easy ones.”
What 150+ Alma testers told us

The fit you already know
If the Alma fits you, the Cambie fits you. Nothing about the shape changed — only what’s underneath.
Two insoles in every box. The H insole is the thicker one — a snugger fit with more energy return. The Hettas insole is thinner — a roomier fit and a firmer stride. Swap them to dial in the fit.
Specification
Every angle










“That feeling of ‘oh, this was actually built for my foot’ is the whole reason Hettas exists.”
Lindsay Housman — Founder & CEO
Presale is live in all three colourways. Ships end of October 2026.
Pre-order the CambieFree shipping and returns in Canada and the US · 90-day guarantee · Both insoles included
Photography — Beth Whitehead