Where women shape the research
Closing the data gap
Between 2014 and 2020, only 6% of 5,261 sports science studies focused exclusively on women.
By comparison, 31 percent focused solely on men. That imbalance means much of what we know about performance, injury prevention, and equipment design is still based on male data. When women are underrepresented in research, products are built on assumptions—not evidence. Hettas exists to change that.
Built for women from the ground up
In partnership with Simon Fraser University, we’re advancing research focused on women’s biomechanics and performance. These insights directly inform how we design footwear built specifically for women, grounded in evidence and tested in motion.
Our completed studies
Running footwear needs and preferences of recreational and competitive women runners across the lifespan
Read morePeak Impact Accelerations In Elite Female Runners
Effects of menstrual cycle phase on running biomechanics and performance
The Running Online Injury Prevention Feasibility Study
The design
