Privacy policy

This privacy policy describes the personal data collected or processed when you interact with Hettas through our websites, digital experiences, mobile apps, stores, or events. It also explains how your personal data is used, shared and protected, what choices you have relating to your personal data, and how you can contact us.

Personal Data We Collect: When and From What Sources

We ask you for certain personal data to provide you with the products or services you request. For example, when you make purchases, contact our consumer services, request to receive communications, create an account, participate in our events or contests, or use our website.

This personal data may include your:

contact details including name, email, telephone number, and shipping and billing address;
login and account information, including screen name, password and unique user ID;
personal details including gender, hometown, date of birth and purchase history;
images, photos and videos;
data on physical characteristics, including weight, height, and body measurements (such as estimated stride and shoe/foot measurements or apparel size);
fitness activity data provided by you or generated through our website (time, duration, distance, location, calorie count, pace/stride); or
personal preferences including your wish list as well as marketing preferences.

We collect additional personal data from you through our partner applications to conduct research to improve our products. This personal data includes your:

movement data from your device’s accelerometer;
photos, contacts and calendar information;
sensor data, including heart rate and (GPS) location data; or
social network information, including credentials and any information from your public posts about Hettas or your communications with us.

When interacting with our website, certain data is automatically collected from your device or web browser, as further described below in the section titled “Cookies and Pixel Tags.” This data includes:

Device IDs, call state, network access, storage information and battery information; and
Cookies, IP addresses, referrer headers, data identifying your web browser and version, web beacons, tags, and interactions with our website.

CHILDREN

No one under age 13 may provide any information to or post any information on the Website. We do not knowingly collect personal information from children under 13. If you are under 13, do not (i) use or provide any information on the Website or on or through any of its features, (ii) register on the Website, (iii) make any purchases through the Website, (iv) use any of the interactive or public comment features of the Website, or (v) provide any information about yourself to us, including your name, address, telephone number, e-mail address, or any screen name or user name you may use. If we learn we have collected or received personal information from a child under 13 without verification of parental consent, we will delete that information. If you believe we might have any information from or about a child under 13, please contact us at privacy@hettas.com

Tools to Manage What Personal Data We Collect

When using our website, we also provide in-time notice or obtain consent for certain practices. For example, we will obtain consent to use your location or to send push notifications. We may obtain this consent through the website or using the standard permissions available on your device.

In many cases, your web browser or mobile device website will provide additional tools to allow you to control when your device collects or shares particular categories of personal data. For example, your mobile device or web browser may offer tools to allow you to manage cookie usage or location sharing. We encourage you to familiarize yourself with and use the tools available on your devices.

At this time, we do not respond to “do not track” signals sent by web browsers.

Why and How Do We Use Your Personal Data?

We use your personal data in the following ways:

To Provide the Features of the website and the Services You Request

When you use our website, we will use your personal data to provide the requested product or service. For example, if you make a purchase on our website or participate in an event or promotion, we will use the contact information you give us to communicate with you about the purchase, event or promotion. If you contact our consumer services, we will use information about you, such as delivery or payment information, or the product you have purchased to help you resolve a problem or question.

If you enable your fitness application to connect to Hettas, we will have access to your fitness activity or physical characteristics. Your fitness activity data may include data you enter about your activity or data collected by your device during your activity such as location data and movement data. We may use this activity data for product research.

To Communicate Information about our Products, Services, Events and for Other Promotional Purposes

If you are an existing customer of Hettas (for example, if you have placed an order with us), we may use the contact details you provided to send you marketing communications about similar Hettas products or services, where permitted by applicable law (unless you have opted out). In other cases, we ask for your consent to send you marketing information.

We may use the information that you provide to us to personalize communications and advertisements regarding our products and services that may be of interest to you. For registered users, this may include data collected from your interactions with our website that are associated with your account across devices.

To Operate, Improve and Maintain our Business, Products and Services

We use the personal data you provide to us to operate our business. For example, when you make a purchase, we use that information for accounting, audits, and other internal functions. We may use personal data about how you use our products and services to enhance your user experience and to help us diagnose technical and service problems and administer our website.

To Protect Our or Others' Rights, Property or Safety

We may also use personal data about how you use our website to prevent, detect, or investigate fraud, abuse, illegal use, violations of our Terms of Use, and to comply with court orders, governmental requests or applicable law.

For General Research and Analysis Purposes

We use data about how our visitors use our website to understand customer behavior or preferences. For example, we may use information about how visitors to Hettas.com search for and find products to better understand the best ways to organize and present product offerings in our storefront.

Other Purposes

We may also use your personal data in other ways and will provide specific notice at the time of collection and obtain your consent where necessary.

Sharing of Your Personal Data

Hettas’ Sharing

Hettas may share each of the categories of personal data we collect with the following types of entities for the business purposes described:

Service providers processing personal data (including the personal data noted in the "What Personal Information Do We Collect and When" section) for business purposes on Hettas’ behalf, for example to process credit cards and payments, shipping and deliveries, host, manage and service our data, distribute emails, research and analysis, advertising, analytics, manage brand and product promotions as well as administering certain services and features.
Simon Fraser University for research purposes to improve our products
Other third parties to the extent necessary to: (i) comply with a government request, a court order or applicable law; (ii) prevent illegal uses of our website or violations of our Terms of Use and our policies; (iii) defend ourselves against third party claims; and (iv) assist in fraud prevention or investigation (e.g., counterfeiting).
To any other third party where you have provided your consent.

We do not sell your personal data.

Protection and Management of your Personal Data

Encryption & Security: We use a variety of technical, administrative, and organizational security measures, including encryption and authentication tools in certain circumstances, to maintain the safety of your personal data.

Despite our efforts, no website, mobile application, database or system is completely secure or “hacker proof.” You can help keep your data safe by taking reasonable steps to protect your personal information against unauthorized disclosure or misuse.

Retention of your personal data: We retain your personal data for as long as necessary to fulfill the purposes described in this policy, unless otherwise required or permitted by law. For example, we keep your account profile information for as long as you keep your Hettas account, but, we may keep your order history longer to comply with legal obligations.
Managing your personal data: You may have the right to request: (i) access to your personal data (both the categories of data we collect, which is laid out in this policy, and particular types); (ii) an electronic copy of your personal data; (iii) correction of your personal data if it is incomplete or inaccurate; or (iii) deletion or restriction of your personal data in certain circumstances as provided by applicable law. We do not sell your personal data. We will not discriminate against you for the exercise of these rights. If you request to delete your account, you can create a new account on our website at any time.

If you have a request regarding your personal data that cannot be fulfilled from your account settings, please contact us. We will verify your request either through a message sent to the email address associated with your account (so you must have access to this email account) or by asking you to provide information matching what we have for you within our systems. You or your authorized agent may request to exercise your rights. Before we can act on a request from your authorized agent, we may require verification of your identity and proof from the authorized agent that they can act on your behalf.

Managing your notifications: If you have a Hettas account, you can opt-out of receiving Hettas’ marketing communications by modifying the preferences in your account settings. Alternatively, you can opt-out by following the opt out or unsubscribe instructions in the message or by contacting us.

Cookies and Pixel Tags

Hettas collects information, which may include personal data, when you use our website. We use a variety of methods, such as cookies and pixel tags to collect this information, which may include your (i) IP-address; (ii) unique cookie identifier, cookie information and information on whether your device has software to access certain features; (iii) unique device identifier and device type; (iv) domain, browser type and language, (v) operating system and system settings; (vi) country and time zone; (vii) previously visited websites; (viii) information about your interaction with our website such as click behavior, purchases and indicated preferences; and (ix) access times and referring URLs.

Some advertising and technology partners may also collect personal data when you use our website. These partners have committed to act as service providers on Hettas’ behalf and have committed to only use your personal data for Hettas’ purposes as described in this policy.

In some instances, our website allows you to log-in with or connect your Hettas account with a third-party social media or partner account. If you do so, your use of their technology within our website is subject to their terms and policies.

We use cookies and pixel tags to track usage of the website and to understand our customers’ preferences (such as country and language choices). This enables us to provide services to our customers and improve their online experience. We also use cookies and pixel tags to obtain aggregate data about website traffic and website interaction, to identify trends and obtain statistics so that we can improve our website. There are generally three categories of cookies used on our website:

Functional: These cookies are required for basic website functionality and are therefore always enabled. These include cookies that allow you to be remembered as you explore our website within a single session or, if you request, from session to session. They help make the shopping cart and checkout process possible as well as assist in security issues and conforming to regulations.
Performance: These cookies allow us to improve our website’s functionality by tracking usage. In some cases, these cookies improve the speed with which we can process your request and allow us to remember website preferences you have selected. Refusing these cookies may result in poorly tailored recommendations and slow website performance.
Social media and Advertising: Social media cookies offer the possibility to connect you to your social networks and share content from our website through social media. Advertising cookies collect information to help better tailor advertising to your interests. In some cases, these cookies involve the processing of your personal data. Refusing these cookies may result in seeing advertising that is not as relevant to you or you not being able to link effectively with Facebook, Twitter, or other social networks and/or not allowing you to share content on social media.

Your browser can help you manage cookies. You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser settings on each browser and device that you use. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you may not have access to many features that make our website more efficient and some of our services will not function properly.

Similarly, you can adjust your advertising preferences on your mobile device at the device level. For example, to adjust your advertising preferences in iOS, visit Settings > Privacy > Advertising > Limit Ad Tracking. To adjust your advertising preferences in Android, visit Settings > Google > Ads > Opt out of interest-based ads.

Changes to Our Privacy Policy

Applicable laws and our practices change over time. If we decide to update our privacy policy, we will post the changes on our website. If we materially change the way in which we process your personal data, we will provide you with prior notice, or where legally required, request your consent prior to implementing such changes. We strongly encourage you to read our privacy policy and keep yourself informed of our practices.

Access, Correction & Deletion

We respect your right to access and correct your personal information. You may access your personal information by signing into your account. From there, you can correct or modify your information. You may also exercise your rights, subject to applicable laws, to request that we delete or restrict access to your personal data. We may need to retain it for legally permitted purposes, and this will be explained to you if necessary.

If you need assistance correcting or updating your personal information or would like to request that we delete your personal information or other request to manage your personal information as identified above, please contact us using the contact information detailed in the “Contact Us” section below. You may also contact Customer Support (1.800-474-1480) or send us an email at privacy@hettas.com.