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FSA dollars typically expire December 31. Use it, so you don't lose it. Most LSA balances reset with your plan year. Spend it on your stride.

HSA & FSA eligible · via TruemedLifestyle Spending Account eligible

Run on pre-tax dollars.Put your LSA to work.

Qualified customers save an average of 30% on Hettas by paying with HSA or FSA funds. Choose Truemed at checkout, answer a short health survey, and pay with your HSA/FSA card.

Many Canadian employers include athletic footwear in their Lifestyle Spending Account. Order as usual, submit your receipt, and your pair comes out of your balance, not your paycheque.

Hettas makes women's performance running shoes, built from the ground up for female biomechanics: a narrower heel, a roomier toe box and a snug, secure midfoot.

90-day wear-test guarantee · Free shipping · Two sets of insoles

The Hettas lineup: Cambie, Alma Cruise, Alma Tempo and Alma Speed
Bloomberg The Business of Fashion Elle Canada Chatelaine Canadian Running Marathon Handbook Run, powered by Outside IMPACT Magazine Femtech Canada

The savings

Same shoe. Untaxed money.

HSA and FSA accounts hold pre-tax income for expenses that treat, mitigate or prevent a diagnosed medical condition. Spend from them, and the money that would have gone to income tax goes into your stride instead.

Your real discount equals your tax rate. Move the slider to see yours.

Your employer's money. Your stride.

A Lifestyle Spending Account is an employer-funded allowance for health and wellness. Many plans cover running shoes and fitness gear, so a new pair can come out of your balance, not your paycheque.

Order as usual, then submit your receipt for reimbursement, up to your remaining balance.

Choose a shoe

30%
10%45%

Paying with taxed income

US$198

Effective cost

US$138.60

You keep US$59.40 that would otherwise have gone to tax.

Illustrative only. For qualified customers; HSA/FSA tax savings vary. Combined rate = federal + state + payroll.

The lineup · all four eligible

Four rides. One fit.

Same women's-specific last across the range. What changes is the firmness, and the run it's built for.

The shoe quiz

Find your fit.

Not sure where to start? Tell us how you run. We'll match you to the ride that suits it.

The Hettas lineup
Bloomberg
“For years footwear giants have only half-heartedly taken women's performance footwear seriously.”
Bloomberg Businessweek · Tim Loh · Oct 14, 2026

New to Hettas?

Designed around women's biomechanics, from heel to toe.

Most performance running shoes are designed on male foot models, then scaled down. We started with research from the Simon Fraser University Run Lab and built every shoe around the shape of a woman's foot.

Contoured heel of the Hettas Alma

A smarter heel fit

Nitrogen pockets lock the heel in place without pressing on the Achilles. A lower collar stays clear of the ankle bone.

Layered foam midsole of the Hettas Alma

VeloPropulsion midsole

Layered supercritical foam with a Pebax® plate. More flexible than carbon, so landings stay smooth and joints take less stress.

Stretch mesh upper of the Hettas Alma

More room for your toes

A stretch mesh toe box makes room for toe splay and bunions, and holds its shape run after run.

How it works

Three steps at checkout.Three steps to your claim.

1

Choose Truemed

Find the Truemed logo at checkout. If a Shop Pay pop-up appears, close it first.

2

Take a private health survey

A licensed provider reviews your answers. If you qualify, your Letter of Medical Necessity usually arrives within 2–5 hours.

3

Pay your way

Use your HSA/FSA card, split with a credit card, or pay by card and follow your LMN guide to get reimbursed.

1

Check your LSA

Log in to your benefits portal and confirm athletic footwear or fitness gear is an eligible category, and how much balance you have left.

2

Order as usual

Check out at hettas.ca in CAD with free shipping. Your 90-day wear-test guarantee applies.

3

Submit your receipt

Upload your itemized order confirmation to your LSA administrator. Reimbursement goes to you, up to your remaining balance.

Common questions

The fine print, plainly.

Built for your stride. Paid for smarter.

Hettas

Truemed is for qualified customers. HSA/FSA tax savings vary. Learn more at truemed.com/disclosures. Hettas does not provide tax or medical advice.

LSA eligibility depends on your employer's plan and administrator. Hettas does not determine eligibility or provide tax advice.