Alma Cruise
Softer and more cushioned.
Softer
Firmer
- Best for
- Everyday training, easy miles, steady longer runs
- Foam
- 40/40
Preorder Alma Cruise
$198 · Sizes 5.5–12
Clay Presale
New colorway · Presale open
Clay.
The Alma Cruise and Alma Tempo are back in a warm, earthy color. Two distinct expressions, with the same female-specific design.
Available to preorder now. Estimated shipping mid-November 2026. Deposit required at checkout.
Choose your pair
$198
Sizes 5.5–12
Clay Cruise
As featured in
Same fit.
Two rides.
The fit is the same; the function is what changes. The Cruise is slightly softer for steady running. The Tempo is firmer for picking up the pace.
Alma Tempo
Firmer and more responsive.
Softer
Firmer
- Best for
- Tempo runs, structured workouts, sustained race-pace efforts
- Foam
- 45/50
Preorder Alma Tempo
$198 · Sizes 5.5–12
In the press
“For years footwear giants have only half-heartedly taken women’s performance footwear seriously.”
Founder Lindsay Housman “was dumbfounded to learn that her shoes had been designed primarily for male feet, so Hettas are built with, among other things, a narrower heel, a roomier toe box and a snugger fit across the top to hold the foot securely in place.”
Bloomberg Businessweek Sports
“Female Athletes Are Fed Up Being Gaslit by Sneaker Giants”
Tim Loh · Oct 14, 2026
Read the article
Designed around women’s biomechanics, from heel to toe.
A smarter heel fit
Our nitrogen pocket heel locks the foot in place without pressing on the Achilles. By contouring the heel specifically for women’s anatomy with a lower ankle collar, we deliver a secure, stable fit that stays comfortable run after run.
Velopropulsion midsole
Layered supercritical foam paired with a Pebax plate delivers controlled impact, smooth transitions, and efficient energy return. Unlike rigid carbon plates, Pebax allows natural forefoot flexibility while still driving a powerful toe-off—reducing jarring landings and stress on joints.
More room for your toes
Women can experience toe splay, upward-angled toenails, and bunions, so we optimized the toe box through material choice. Our mesh stretches to accommodate toes—without poking through—and has memory, so it holds its shape.
The reviews are in.
“A solid choice for runners looking for a fit that feels like it was made just for them.”
“A compelling option that delivers both speed and style.”
Read more customer reviews: Alma Cruise → Alma Tempo →
Presale open
Preorder Clay.
- 1 Choose your modelCruise for steady miles, Tempo for picking up the pace.
-
2
Select your sizeAvailable in sizes 5.5–12, $198.
$50 deposit required at checkout. -
3
We ship it to youEstimated shipping mid-November 2026.
Remaining balance charged when shipped.